Lead Laundry
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Proposal

Digital Marketing
Proposal

MUMMA's Tucker + Superior Home Restoration

Prepared for: Jeremy Anderson & Chris Hartshorn Presented by: Adam Benz, Director — Lead Laundry Introduced by: Kevin Creed Date: 17 April 2026
Understanding Your Vision

Two businesses.
One ambition.

MUMMA's Tucker

Home-cooked meal + beverage wholesale brand. "Home-cooked meals that taste like mum made them."

  • Elderly / NDIS / Support Services
  • Busy families aged 25-45
  • Wholesale: IGA, cafes, gyms
  • Subscription model, juice packs, family bundles

Superior Home Restoration

Premium home improvement — high-end spaces without full renovations.

  • Rendered fences, Venetian plaster, seamless floors
  • Bathroom renos, pressure cleaning
  • Jobs from $500 to $25,000
  • Homeowners, investors, real estate agents
Phase 1

Brand Foundation

Month 1-2 — build the identity and digital home for both businesses.

Branding & Identity

  • Logo design and full brand identity for both
  • Brand voice and messaging framework
  • Print-ready assets: cards, flyers, vehicle signage

Website — Superior Home Restoration

  • Portfolio site with before/after gallery
  • Package-based service pages
  • Quote request form with smart lead capture
  • Google My Business setup for both businesses

Tucker takes a social-first approach — no website in this phase.

Phase 2

Social Media & Content

Month 2-3 — tell your story, build your audience, create demand.

MUMMA's Tucker

  • Facebook + Instagram: 3-4 posts/week
  • Behind-the-scenes meal prep content
  • Customer stories (NDIS, elderly, families)
  • The people behind the food: Mumma Jan, Mumma Juana, Jeremy
  • Wholesale pitch materials and sample pack brochure

Superior Home Restoration

  • Facebook + Instagram + TikTok: 3-4 posts/week
  • Before/after transformation photos + video
  • Time-lapse process videos (rendering, plaster, renos)
  • Transparent "what it costs" pricing content
  • Facebook Marketplace + real estate agent partnerships
Phase 3

Paid Ads & Lead Gen

Month 3+ — put fuel on the fire. Targeted ads driving real leads.

MUMMA's Tucker

  • Meta: awareness + conversion campaigns
  • Targeting Toowoomba families & NDIS
  • Google: local search + Maps ads
  • Retargeting website visitors

Superior Home Restoration

  • Meta: before/after carousel + lead gen ads
  • Google: search + Performance Max
  • TikTok: satisfying transformation videos
  • Real estate agent awareness campaigns

Ongoing: weekly reporting, monthly reviews, A/B testing, budget optimisation, lead tracking.

Investment

Clear, simple pricing.

One-Off Setup

Brand identity + social + GMB (both businesses)$5,000
Website build (Superior Home Restoration)$2,500
Total Setup$7,500

Monthly Investment

Social media management$2,500/mo
Paid ads management$2,500/mo
Total Retainer$5,000/mo
Ad spend (to platforms)$2-4K/mo
Why Us

Why Lead Laundry

Local-Business Specialists

Trades, food, education, professional services. We understand Toowoomba and regional Queensland.

Full-Stack Capability

Brand, web, social, ads, lead gen — one team, one strategy, no hand-offs between agencies.

Systems, Not Dependency

We build marketing that works — not to make you reliant on us forever.

Performance-Focused

We care about leads, orders, and revenue — not just likes and impressions.

Strategy

Recommended Priority

01

Start both brands in parallel — brand work runs concurrently, no reason to delay one.

02

Launch paid ads for Superior first — faster path to revenue, strong visual content, higher-value jobs.

03

Build Tucker organically for 2-3 months — content library, wholesale pitch, test locally.

04

Scale Tucker ads once proven — no point driving traffic to a system that isn't ready for volume.

Next Steps

Getting Started

Today
Confirm scope and priorities
This Week
Formal scope of work and service agreement
Week 1-2
Brand discovery workshop (1-2 hours per business)
Week 2-4
Brand concepts and website wireframes delivered
Month 2
Website live, social channels active, content engine running
Month 3
Paid ads launched, leads coming in
Let's Build

We're looking forward to
working with you both.

Adam Benz, Director
Lead Laundry (Aust) Pty Ltd
50 Cavill Ave, Surfers Paradise QLD 4217